5+1 best practices to effectively promote your online shop

The ultimate goal of a marketing strategy is to drive more purchases and minimize cart abandonment. Proven promotional methods can help you effectively reach your audience, showcase your brand, and sell your products and services.

A well-coordinated system of different marketing tools is necessary to reach your target audience and increase your sales. There are many cost-effective ways to promote your webshop or online business, and we will look at some of them. Here are 5+1 promotional strategies that you should implement.



Email is one of the most effective marketing tools - don't believe anyone who tells you otherwise.

You can use it to attract new visitors to your online store and to service your existing customers. It's a safe and reliable marketing tool for any e-commerce business, as a well-constructed newsletter marketing strategy increases conversion rates. 

Make sure that the subject line is creative, attention-grabbing, exclusive, shocking, etc. Include a topic or offer that your subscribers won't want to miss. A/B testing can also be useful for email marketing to see which texts and offers work best.

You can offer bonuses, discounts, or valuable content to new visitors to your website in return for signing up. Collect as many email addresses as you can from returning customers, prospects - anyone who might be interested in your offers, services, or events.



Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, Snapchat, Pinterest - social media platforms are great for marketing activities, ensuring both online presence and active engagement.

You can create an online community of people who are interested in your products and services. Your social media platforms allow you to shape your brand image and show your uniqueness by posting relevant content.

Tip: Make sure your posts are not just about selling! Find the right balance between sales posts and entertaining and educational posts in the right proportion. Pay attention to the quality of text, images/creatives, and videos, as poor content can scare away followers.



Sometimes a picture is worth a thousand words - infographics are a perfect example of this. It's a great tool for promoting products, concepts, and services: you can show your ideas to your audience in a visual format, but it's also a great way to convey complex concepts in an easy-to-understand way.

When designing content for prospective customers, infographics can be used to capture the attention of potential customers and keep them interested. Use creative infographics to illustrate useful information about your brand.

They are easier for your audience to consume, as the graphics give them all the information they need. They help to position your brand and people are happy to share them, so you can get more potential customers.

Tip: Nowadays, you don't need to be a graphic designer to create eye-catching infographics. Visual.ly or Canva, which is also very popular in our country, can help you create cool infographics. Pre-made templates can save you time and make it easy to create great creatives!



Content marketing, in a very short and simple way, means creating useful content that delivers the information, and increases brand awareness and customer engagement (and thus strategically supports sales). This includes blog articles, case studies, brochures, e-books, videos, image content, and even infographics as explained in the previous point - anything that is interesting, useful, and of high quality.

If the content you publish provides real value to your target audience, if they find it useful and relevant, they will return to that platform for more.

Google also supports high-quality content that answers people's questions on a relevant topic. Talking about Google, you're also recommended to pay attention to SEO in your content marketing; you can read more about this in our article ‘SEO should be with you’, or why search engine optimization is important!



Teaming up with brands that sell complementary products, referral marketing, and building relationships within the industry - these are also methods with great potential!

Referral marketing: this method builds on an existing customer base, regular customers. With referral marketing, you encourage your customers to recommend your service or business to their friends, acquaintances, and family.

Partner with complementary brands: by working with brands with the same target audience, you can cross-promote your products and services. Together you can create discount offers to increase the interest of potential customers. You can even work together to create top-of-funnel activities (blog articles, e-books, user guides, joint video content for social media, etc.). Or you could try down-funnel promotions, for example offering a unique discount on one product when buying another.

Networking: online and offline conferences, trade events, webinars - all these events are a great opportunity to make relevant contacts within your industry, assess the field, and meet potential partners and even competitors.



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