The “secret” of successful webshops is simple: they have enough visitors that are purchasing products. It is useless to see a great number of audience if it does not have a desire for your service or product. Conversion in e-commerce means converting visitors into actual customers. Check out the 5 most basic rules with which you can successfully convert a visitor into a buyer!
Calculating conversion rates is no rocket science, but it is essential data to be able to measure performance.
How is the conversion rate calculated? For a website, the actions we define as targets are divided by the number of visitors and multiplied by a hundred, and the resulting conversion rate is an excellent metric for our website's performance.
Social media is not only an entertainment source anymore, users are happy to use it as an information source and to purchase things on these platforms. This is especially beneficial for e-traders, they can acquire a new and busy sales channel with minimum investment. Moreover, it is a good opportunity for traders who do not yet have an online store to reach new customers without any risks.
What is the conversion rate?
Conversion rate shows the ratio of conversions to total traffic or reach. This is always expressed as a percentage. For example, a product page was visited by 1,200 people in a given month, and eventually, 90 visitors bought that product. The purchase conversion rate in this case is 7.5%.
The popular video-sharing app is not only a good entertainment source but also could be a good marketing tool for the e-commerce participants.
Shopping cart abandonment is a serious problem for all e-commerce market participants, but by offering alternative payment methods that meet the needs of customers, we can significantly reduce the number of abandoned purchases.
It is for sure that no one would lose a competition at the last minute. Just imagine a marathon running race, where you lose one of your shoes at the last second, so the competitor behind you will win the competition. What could have been done differently?
According to statistics published in early 2021, YouTube has 2.3 billion active users. The world’s most popular video sharing app is the second most popular social networking site following Facebook, and it is the second most favored search site. Thousands of influencers, businesses and retailers use the site to promote their brands and services. But how do we get viewers to choose our videos from several hundred thousands of hours of content uploaded daily?
YouTube video views are heavily influenced by the platform's recommendations, including which video the site offers next. A well-chosen search engine optimization strategy can help you increase your viewership.
The algorithms constituting the basis of the engine primarily analyze the time spent on watching each video and the so-called audience retention, i.e., how many visitors your channel had in a given period, how many people started a particular video, and how much of it was viewed. However, a number of metadata that are not visible to viewers are also considered.
So let's see some useful ideas that can help you develop your company's search engine optimization strategy!
Experienced merchants intervene quickly when they see a confused visitor: they offer help, and even if the visitor leaves empty-handed, they are still one step closer to make the visitor return next time. The good news is that even in e-commerce, there are some techniques that can encourage those who are about to leave to stay. Let’s check five examples!
What are the main characteristics of teenage shop visitors? What do they expect from a webhsop? What are the essential and sympathetic features? What makes shopping easier? Why do they choose a webshop more than once? This was answered by some members of Generation Z.
Conversion growth does not come as easy as we would think. Even if we possess a lot of statistics data, in many cases they are not used properly. First of all, we need to decide, what do we want to study. It is useful to check how the other web stores have improved their rates- we have put together some good examples.
Calculating conversion rate is really not difficult, although a very useful data to have when checking the performance.
How is the conversion rate calculated? For a website, we divide the actions we define as targets by the number of visitors and multiply it by a hundred, and the resulting conversion rate is an excellent metric for our website's performance.
E-merchants don’t exist without satisfied customers. Even if there is a great offer, and the best prices, if the service is disappointing, the customer will not return. Fortunately, in e-commerce, there are many possibilities to check where the customer gets stuck in the process, but asking from them directly is even better.
The conversion rate of our website really matters, so we have gathered some simple UX tricks for you on how to boost your rates.