Interactive content is a digital tool that requires active participation from the user. A simple questionnaire, an online calculator, or an interactive infographic all encourage the visitor to engage with the content, thereby
- deepens the user experience,
- reinforces the processing of information,
- and increases the time spent on the website!
QUIZ: MORE THAN A GAME
A quiz is not just a game. Whether it takes the form of a personality, knowledge, or fun test, people love to complete and even share their results. In addition, playful quizzes are a great way to collect data, generate potential customers, and deliver key brand messages.
CALCULATORS: FOCUS ON PERSONALISATION
Everyone loves personalized information. A calculator (like an investment, credit, or calorie calculator - to name just a few simple examples) allows the user to get real-time results that apply directly to them. This personalization increases trust and engagement.
MORE INTERACTIVE TOOLS
Interactive infographics and videos can not only be visually appealing, but can also keep users engaged and provide a deeper understanding of the topic, service, or product.
A well-designed interactive infographic, map, or video can keep users' attention for longer.
KEEP IT IN MIND!
Choosing the right tool is key. It is essential that the interactive content fits the needs of your target audience and the objectives of your business. By measuring and evaluating the results, you can continuously refine your strategy!
WINNING COMBINATION: INTERACTIVE CONTENT + SMART POP-UPS
Well-targeted smart pop-ups can help you effectively showcase or drive users to your interactive content, or make your pop-up campaigns more effective. Let's look at some examples!
Use smart popups (forms, rating pop-ups) to gauge what content your users are interested in. Based on this information, you can offer them personalized quizzes, calculators, or other interactive content.
Exit popup: When the system detects that a user wants to leave the site, a smart popup can offer them a quick quiz or survey that keeps them on the page.
If the visitor spends a certain amount of time on a product information page or service description, a smart popup can offer support in the form of a calculator, for example, to calculate potential savings or other benefits.
Gamification: on gamified pop-ups, the user can play if they feel like it, close it, and move on. They can be used to win - for example, a percentage or a specific amount of discount; ConvKit widgets include a lucky card, a gift box, or a magic chest. For more details on the gamification method, click here.
The incentive to subscribe to a newsletter: if the user completes a quiz or other interactive content, you can use a smart popup before the results are displayed to ask them to subscribe to your newsletter for more similar content or discounts.
Smart pop-ups allow you to request quick feedback on interactive content, giving you the opportunity to make the user experience even better.
Interactive content has become one of the most important tools in digital marketing today, as it can not only increase visitor engagement but also improve conversion rates. Through a dynamic, user-centric approach, such content can connect your brand with your target audience, supporting long-term success.
With ConvKit's smart popups, you can draw attention to these tools in a really effective way, and it works well the other way around: interactive content can help you make your popup campaigns more successful!
