A PROFESSIONAL LOOK AND FEEL
A modern and responsive web design can quickly convince visitors that you're serious about your business - so they'll take you and your products seriously. High-quality images, a clear layout, relevant content, and smart navigation all contribute to a positive first impression, and therefore a low bounce rate.
SECURITY CERTIFICATES AND BADGES
SSL certificates (a padlock in the URL bar) not only guarantee secure information transfer but also give visitors the assurance that they can enter their personal data on your site with confidence. In addition, third-party security badges such as McAfee or Norton can further strengthen the authenticity of your website.
SHOWING USER REVIEWS AND RATINGS
People are partial to the opinions of others, and this is especially true in the online space. Presenting honest feedback and reviews on your website can reinforce the value of your products or services, so new visitors and customers will feel less risky about buying from you.
A case study or testimonials from satisfied customers on social media, for example, can send an incredibly powerful message and reinforce the trust that potential customers have in your online store.
TRANSPARENT DELIVERY AND REFUND POLICY
This is one of the most important factors when you're trading online, as your visitors need to know exactly what they can expect. A clearly worded, transparently structured shipping and refund policy can remove doubts, make it easier for the customer to make a decision, and even reduce the number of customer complaints.
SMOOTH CUSTOMER SERVICE
A live chat feature or a customer service channel with a fast response time will reassure users that they will get the most thorough help from you and your staff as soon as possible if they have questions or problems during the shopping process.
TRANSPARENT COMMUNICATION ABOUT YOUR BUSINESS AND ITS BACKGROUND
Presenting your company's history and mission will bring your business closer to your customers, increasing credibility and trust. Share with visitors your own unique business story that makes you stand out from the crowd, tell them about your credo, and your company values, introduce your team members where possible, and last but not least: prominently display contact details - from email address to social platforms to phone number - so people feel they can contact you quickly and efficiently.
ACCURATELY PRESENT YOUR PAYMENT OPTIONS
Offering popular and widespread payment methods also makes it much easier for customers to make a decision. After all, it's crucial for visitors to know that they can pay securely and that transactions are properly protected.
Gaining the trust of your visitors is vital to your success in the online space. By applying the strategies and elements mentioned above, you can increase the credibility of your online shop and also your conversion rate!
