Ways to Optimize Your Business YouTube Channel
According to statistics published in early 2021, YouTube has 2.3 billion active users. The world’s most popular video sharing app is the second most popular social networking site following Facebook, and it is the second most favored search site. Thousands of influencers, businesses and retailers use the site to promote their brands and services. But how do we get viewers to choose our videos from several hundred thousands of hours of content uploaded daily?
YouTube video views are heavily influenced by the platform's recommendations, including which video the site offers next. A well-chosen search engine optimization strategy can help you increase your viewership.
The algorithms constituting the basis of the engine primarily analyze the time spent on watching each video and the so-called audience retention, i.e., how many visitors your channel had in a given period, how many people started a particular video, and how much of it was viewed. However, a number of metadata that are not visible to viewers are also considered.
So let's see some useful ideas that can help you develop your company's search engine optimization strategy!
1 Start your videos with keywords
In order to properly manage our videos, YouTube must “understand” what they are about. You can also transcribe the text of the videos in your language manually or with the help of external applications. Thanks to the caption, the search engine will get to know the text of our videos, and if one of our keywords is featured in the first few seconds, it will rank this content in a better position among the videos it offers.
3 Optimize the description of your videos
Video descriptions are also important metadata for YouTube’s search engine when defining content - of course, the clearer a description is, the better. You can also use links in your descriptions directing to your company’s website or social sites, since these function as so-called CTAs (call to action), meaning they encourage viewers to interact.