Aqualing

"We did not only get a tool but also an extra service, as the ConvKit team is continuously helping us with ideas and they are open to our requests"

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About the company:

Since 1991, Aqualing has been Hungary's leading pool specialist store. It was started as a pool-building family business by Miklós Sápi and his wife Judit, and their two sons, István Sápi and Tamás Sápi. Over time, Aqualing transformed into a trading company, and today it is one of the country's largest distributors of ready-made pools, pool machinery, and maintenance equipment. Aqualing has its own chemical factory, where it develops and manufactures a wide range of high-quality pool chemicals. Pontaqua is Aqualing's own brand, under which it distributes its ready-made pools, mechanical components, maintenance tools, and chemicals. Aqualing's offer has been expanding in several directions over the years. The assortment includes inflatable watercraft, toys, SUPs, garden experience items, beach items, garden decor lighting, and hiking items. In the aqualing.hu web store, all products are available all year round, with home delivery throughout the country. Aqualing is developing dynamically, and its main goal is to deliver the best quality products to as many people as possible at the best possible price. To this day, Aqualing is 100% in Hungarian hands, owned by the Sápi family. 

Specialties:

• seasonal products on the webshop

• a clear and updated flow of information for the customers about every product and discount

Challenges:

• to sell product groups that were difficult to sell before

• it is needed to show details about these products to the customers when they are browsing the webshop pages

• to design seasonal campaigns, that they can reuse every season, making their work easier

Which popups do they use?

• during the spring season, it was essential for them to who their seasonal products to their customers and page visitors, for this, they have used two campaigns:

• lucky card campaign: before it was difficult to sell some products, but thanks to this campaign, which had a 9% conversion rate, their sales increased by a lot

• 37% of the orders for these products have happened thanks to the lucky card campaign

• info and picture campaign: thanks to these campaigns, it was easier to gather the attention of the visitors to their great prices, so their sales have increased

• campaign for high-value products with free shipping runs with a conversion rate of 5.88%, and 38% of incoming orders used the free shipping coupon code available from the ConvKit popup

• in the future, they would like to try other campaigns as well, for example, content communication (blog articles) and newsletter subscriptions

Aqaling.hu decided to use ConvKit after using PriceKit for a long time. They had already used another conversion-booster solution before, but after voting their trust in us thanks to the very positive working relationship, they switched to using ConvKit. They not only got a tool but also an extra service since we constantly help them with their questions and are open to new requests.