FAQ
Targeting a campaign by visitor types
It is a popular marketing need to have the option to target the messages separately to new or returning visitors. On this page, you can check, how can you set your campaign targets based on the type of visitor.
With ConvKit, you can set 3 different visitor types for your campaign targets:
- New visitor: they are visiting the page for the first time
- Returning visitor: visiting the page after a specific time
- Frequent visitor: visited a specific number of pages on your website
You can set the behavior in all three visitor types.
New visitors
If you want to target new visitors with your campaign, you can set, which visitors do you define as new ones. A new visitor can also be someone who has watched a few pages, not only one. New visitors can be defined based on the number of visited pages in one session.
This target type is perfect to welcome the newcomers, and share our services, promotions with them, or ask them how they have found us.
Returning visitors
Returning visitors can be defined by the time passed since their last visit. If you would like to use this type, you need to add how many days should pass. This campaign will only be shown to the visitors who are on your page after this set couple of days.
Frequent visitor
A frequent visitor has been on our pages a lot, so they know our services and pages. In this case, you can set the number of times of the visits.
For frequent visitors, it is useful to target discount messages, inform them about the loyalty program, to make them more committed to our website.
